Last Updated: January 5, 2026
1. Introduction
Aestheva Skin Clinic ("we," "us," "our," or the "Clinic"), located in South Tukoganj, Indore,
Madhya Pradesh, India, is committed to protecting your privacy and personal data.
This Privacy Policy explains how we collect, use, store, and protect your personal information in
compliance with applicable Indian laws.
This policy is compliant with the Information Technology
Act, 2000, IT (SPDI) Rules, 2011, and the Digital Personal Data Protection Act, 2023.
2. Applicable Laws
This Privacy Policy is governed by the following Indian legislations:
- Information Technology Act, 2000 - Primary legislation for electronic
governance and data protection
- IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or
Information) Rules, 2011 - Rules for handling sensitive personal data
- Digital Personal Data Protection Act, 2023 (DPDP Act) - Comprehensive data
protection framework
- Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations,
2002 - Medical record confidentiality requirements
- Consumer Protection Act, 2019 - Consumer rights and data protection
3. Information We Collect
3.1 Personal Information
- Full name and contact details (address, phone, email)
- Date of birth and gender
- Government-issued identification (for certain treatments)
- Emergency contact information
3.2 Sensitive Personal Data (as defined under IT Rules, 2011)
- Medical history and health records
- Allergies and current medications
- Treatment records and progress notes
- Photographs (before/after treatment documentation)
- Payment and financial information
3.3 Technical Information
- IP address and browser type
- Device information and operating system
- Website usage data and cookies
4. Purpose of Data Collection
We collect and process your data for:
- Medical Treatment: Providing safe and effective aesthetic treatments
- Appointment Management: Scheduling and reminders
- Communication: Treatment updates, follow-ups, and inquiries
- Billing: Processing payments and generating GST-compliant invoices
- Legal Compliance: Meeting regulatory requirements
- Quality Improvement: Enhancing our services and patient experience
- Marketing: Promotional communications (with your consent)
5. Consent and Lawful Basis
5.1 Consent Requirements
As per the DPDP Act, 2023 and IT Rules, 2011:
- We obtain explicit written consent before collecting sensitive personal data
- Consent is informed, specific, and freely given
- You have the right to withdraw consent at any time
- Minor's data (below 18 years) requires verifiable parental consent
5.2 Lawful Purposes
We process data only for lawful purposes as defined under Indian law:
- Performance of medical services contracted
- Legitimate interests of the Clinic
- Compliance with legal obligations
- Vital interests (emergency medical care)
6. Data Storage and Security
6.1 Security Measures
We implement reasonable security practices as required under IT (SPDI) Rules, 2011:
- Encrypted storage for sensitive personal data
- Secure access controls and authentication
- Regular security audits and assessments
- Secure physical storage for paper records
- Staff training on data protection
6.2 Data Retention
- Medical Records: Minimum 3 years as per MCI guidelines; may be retained
longer for legal purposes
- Financial Records: 8 years as per Income Tax Act requirements
- Marketing Data: Until consent is withdrawn
- Website Analytics: 26 months
7. Data Sharing and Disclosure
7.1 We May Share Your Data With:
- Healthcare Providers: Specialists, laboratories, or hospitals for your
treatment
- Payment Processors: Banks and payment gateways (RBI regulated)
- Legal Authorities: When required by law or court order
- Insurance Companies: With your consent, for claim processing
7.2 We DO NOT:
- Sell your personal data to third parties
- Share medical information without consent (except as legally required)
- Transfer data outside India without adequate safeguards
Cross-border data transfers are made only with adequate
protection as mandated by the DPDP Act, 2023.
8. Your Rights Under Indian Law
Under the DPDP Act, 2023 and IT Rules, 2011, you have the following rights:
- Right to Access: Obtain information about your data being processed
- Right to Correction: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data (subject to legal retention
requirements)
- Right to Withdraw Consent: Withdraw consent for data processing
- Right to Grievance Redressal: Lodge complaints with our Grievance Officer
- Right to Nominate: Nominate another person to exercise your rights
To exercise these rights, contact our Grievance Officer (details below).
9. Cookies and Website Tracking
Our website uses cookies for:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Understanding website usage patterns
- Preference Cookies: Remembering your settings
You can manage cookie preferences through your browser settings. Disabling cookies may affect
website functionality.
10. Data Breach Notification
In the event of a data breach affecting your personal data, we will:
- Notify the Data Protection Board of India as required under DPDP Act
- Inform affected individuals without undue delay
- Take immediate remedial measures
- Document the breach and actions taken
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy
practices. Please review their privacy policies before providing personal information.
12. Children's Privacy
For patients under 18 years of age:
- We obtain verifiable parental/guardian consent before treatment
- Parents/guardians have access to their child's data
- Special care is taken in processing minors' data
13. Grievance Officer
As required under the IT Act, 2000 and DPDP Act, 2023, we have appointed a Grievance Officer:
If not satisfied, you may approach the Data Protection Board of India
established under the DPDP Act, 2023.
14. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an
updated revision date. Significant changes will be communicated via email or website notice.